Super Bowl, not for the game but for the commercials
The Super Bowl, edition XLVI, is coming next weekend. While it is entertaining to watch big guys in tights running into each other, or mega stars signing and shaking it like there is no tomorrow, my preference goes to the commercials that the sporting event is quite famous for. With crazy air-time fees (~3.5 millions for a prime 30 seconds), ad agencies and creative bureaus are giving all they have to produce the most catchy/funny/weird audi-visual pieces. I agree, often it is big corporations packaging the same marketing crap under a shiny coat of “creative edge”. Nevertheless, there are pretty amazing people coming up with these commercials, and their work is truly inspiring, not only in the cleverness of the storyline, but also with the production challenges. Coming up with a clever, catchy and not-seen-before idea for a boring car commercial, and convincing your client it’s worth investing millions is not easy (I assume). Anyway, enough chit chat, some commercials and teasers are already out, see this page. This vimeo user has a pretty good archive of the best commercials (not Super Bowl limited). Otherwise, google away and you’ll find plentiful instances.
Post your favorite(s)!