Nike+ FuelBand
I’ve been working at a place called R/GA in New York for the past 3 months.
It’s been an intense and overwhelming new journey for me. I’ve had to work harder than I ever worked before and I’m learning a lot of new things about the commercial World of practice and theory. Working in an ‘interactive agency’ is very new compared with working at Ergonomidesign, Teague or the other more traditional Industrial Design consultancies we are familiar with. Our education in UmeÃ¥, due to its industrial design roots, prepares us to practice in an industrial design setting. Working in the agency format gives me a chance to compete among other backgrounds and skills and its actually quite challenging. The focus is a lot more on narrative, web, mobile, visual design and interaction design plays an ever-evolving role in their work equation.
A team I work closely with has just launched one of their biggest, top secret projects in recent years. It’s called the Nike+ Fuel Band and it monitors your body activity. It’s pretty cool albeit not the first in its space.
http://www.youtube.com/watch?feature=player_embedded&v=TtfJAyjkkGs
http://www.youtube.com/watch?v=MT50eLLxPco&feature=relmfu
What I know is how much intensity and work it took to make it happen.
The team had to sweat blood for a year to bring this to market on schedule. Will see how it performs with fingers crossed and get me one asap!