UGLY – How unorthodox thinking will save Design.

Is ‘Good Design’ an asphyxiating dogma?

Design is a peculiar activity: It’s a creative process, but a process that subscribes to and reinforces certain restrictive attitudes. It can be rigid and self-policing, since a profession that earns its living by discerning what is good and bad must necessarily become judgmental. Ultimately this judgmental nature creates and enshrines certain points of view, which left unchallenged, become dogma. Today, one could argue that this dogma, generally predicated on longstanding ideas of ‘rightness’ and ‘beauty’ is choking the profession down, and worse yet, stifling its creativity as it faces some truly great problems—problems which if handled with new thinking and true creativity, will define the substance, practice and contribution of a generation of designers.

(The author Tad Toulis is the Creative Director here at Teague and a very inspiring speaker.)

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