Our task in this project was to design a new kitchen product for a well known brand and I decided to develop a new concept of a kitchen scale.

The Brand and The Target Group

The product should reflect the core values of the company/brand and make kitchen work easier for the specified target group. The given brand is PORSCHE DESIGN and my target group is 20-40 European sigle man.

keywords for the target:

- quality
- performance
- enjoyable

Competitor Analysis

Compared to the main competitors on the market, the potential gap for Porsche Design is:

High functionality with relative low price

Function Analysis

Interesting functions from the brainstorming of function analysis:

- calculate calories
- show percentage
- auto set ZERO
- timer and clock

My direction is to realize some practical functions which can facilitate the kitchen work as well as make the cooking experience more enjoyable for the specified target group -- the single man.

Concept 1

Four dials with different functions

Concept 2

Flipping platform as well as a clock

Concept 3

Two platforms which can show percentage

Chosen Concept and Development

To some extent, the chosen concept is the combination of the other three in terms of function that included:
- two separate platforms
- two sliding dials
- display screen as well as the confirm button
- used as a music player when you turn it over (this additional function makes the product more playful for the single user)