Bullshit Personas

October 8 2012

If you get lost in the mist of user research synthesis easily as I do, here is an interesting presentation on creating personas that address user needs/behavior.
The biggest takeaway is understanding why tools and methods, and be flexible when applying to the process. After all user research should be better focused when we plan for thesis.

This was done by Bolt | Peters who had been acq-hired facebook. So hopefully they’ll shape a better digital social space soon!

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