Mapping connections of people, companies, and more!

July 27 2012
by

Although the website is not as sleek as one would desire, I found this tool to be pretty interesting when it came to linking people of various large corporations to each other…questions start to surface.
Check out their intro video: http://mapper.nndb.com/pr.html

August 6 2012
Maria permalink

I dont see anything special about this post. how is this useful? or why would this be posted on this blog?

August 10 2012
Lynn permalink

Hi Maria,

Thanks for the post. I agree that upon first glance it might not seem very special. Personally, I found the tool to be interesting in seeing the connections that many leading corporations share and their relationship with one another. Although the platform is a bit outdated and data visualization isn’t the fanciest, the core idea behind providing a public interactive systematic view of the world is powerful. (So much of IxD involves understanding the eco-systems and the connectivity between different industries.) It reminds me of the importance of data mapping and its possibilities in storytelling from different perspectives (2 people are able to locate/interpret very different connections between the nodes provided). It plays on the whole 6 degrees of separation. From a strategic design solution driven point of view, it allows us designers to also be more creative by being more inclusive about partnerships/extensions.

Thanks,
lynn

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