onedotzero_adventures in motion
onedotzero is a contemporary, digital arts organisation with a remit to promote innovation across all forms of moving image and motion arts. One of its main event is happening right now in London. Many screenings, installations, talks and workshops are taking place at the British Film Institute. Here is an extended trailer featuring very impressive motion graphic talent.
The graphic identity for this year’s festival is quite interesting too in its own sense. It consists of an interactive typography contruction rendered from online feeds. It was developed by a team from Wieden+Kennedy, Karsten Schmidt and Nokia. The team decided to go with a generative model to build the brand identity for the event, quite unusual for that sort of client work.
Why do I mention all this? Mostly because the work of Karsten Schmidt is very impressive, and it happens that he will be at Umeå Institute of Design soon! The IxD2 students will have an intense Processing workshop with him for a full week in early November.
Here are some videos explaining the thing.
Some pictures of the presentation the group gave about how this years onedotzero festival identity design was developed.