onedotzero_adventures in motion

September 12 2009

onedotzero is a contemporary, digital arts organisation with a remit to promote innovation across all forms of moving image and motion arts. One of its main event is happening right now in London. Many screenings, installations, talks and workshops are taking place at the British Film Institute. Here is an extended trailer featuring very impressive motion graphic talent.

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The graphic identity for this year’s festival is quite interesting too in its own sense. It consists of an interactive typography contruction rendered from online feeds. It was developed by a team from Wieden+Kennedy, Karsten Schmidt and Nokia. The team decided to go with a generative model to build the brand identity for the event, quite unusual for that sort of client work.

Why do I mention all this? Mostly because the work of Karsten Schmidt is very impressive, and it happens that he will be at Umeå Institute of Design soon! The IxD2 students will have an intense Processing workshop with him for a full week in early November.

Here are some videos explaining the thing.

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Some pictures of the presentation the group gave about how this years onedotzero festival identity design was developed.

http://www.onedotzero.com

September 14 2009

Sad I’m going to miss seeing this in person. Also jealous of this semester’s IxD2’s Processing workshop in UmeÃ¥ led by Mr. Schmidt.

It’s nice to see such openness in approaching identity – the use of the generative model acts as the brand identity in itself; possibly outshining the outcome it creates. I say this as a guess this without having seen more than these clips.

The building blocks (the collected chatter from social networks) that construct the lettering and 3d space are less of a draw for me, since they are so vast in number and interlocked. The zoom setting would need to be really high to actually consume that content, so that part of the idea feels replaceable – again highlighting that the idea rather than the content/story drive the concept for the identity. All the same impressive.

October 22 2009

this is released as open-source. download the binaries or source from google code –>
http://code.google.com/p/onedotzero-ident/

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