Tungsten (working with a new typeface by H&FJ)

October 1 2009

Since the IxD first-year students here are about to start their graphic design course, I thought it’d be a neat idea to post this article by the Hoefler & Frere-Jones type foundry concerning the approach of their in-house graphic designer to working with / setting type.

Most graphic designers choose the fonts that best fit their projects. Brian Hennings does the opposite: he chooses the projects that best fit the fonts. A resident designer at H&FJ, Brian shares with me the responsibility of creating all of the sample art you’ll find on this site. His is a strange universe of the fictitious: signage programs for mythical cities, book jackets for unwritten novels, product literature for items you cannot buy, broadcast graphics for live sporting events that you can’t quite identify.

Hoefler & Frere-Jones : http://www.typography.com/

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