Why Apple doesn’t do ‘Conceptual Projects’

October 9 2008

Everyone has a favorite “concept car.” Whether it’s the ‘54 Firebird, ‘64 Stiletto, ‘80 Epcot or ‘88 Sunraycer, these “flights of imagination” all have one thing in common: they weren’t for real.

General Motors had no intention of selling these cars, or cars that were close in form or function. They were largely “concepts” detached from reality or economics. It’s even debatable if they have advanced the art and science of producing cars in ways measurable by subsequent sales. In fact, over the years, while GM was busy creating concept cars, its Asian counterparts were working overtime selling cars that real customers here and elsewhere actually preferred topurchase. After losing over $50 billion in the last three years alone and its debt closing on junk rating, analysts are now wondering if the once-mighty GM will be able to avoid bankruptcy at all.

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